On March 23, 1999, the musical MAMMA MIA! made its first public appearance in London. It 21 the kind of welcome it has been getting ever since. The audience went wild. They were literally out of their seats and singing and dancing in the aisles.
MAMMA MIA! has become a 22 entertainment phenomenon. More than 30 million people all over the world have fallen in love with the characters, the story and the music. The musical has been performed in more than nine languages, with more productions than any 23 musical. Its worldwide popularity is mainly due to its theme music, which showcases ABBA’s timeless songs in a fresh and vital way 24 retains the essence of both pop music and good musical theater. It has 25 so many people that a film version was also made. To no one’s surprise, it has enjoyed similar popularity.
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