94 學年度指定科目考試英文考科 第 55 題

財團法人大學入學考試中心基金會

When a company ventures into new markets, it will need to face various problems. These problems can be broadly classified into several categories, including (1) cultural factors, (2) economic issues, (3) geographical factors, (4) political/legal issues, (5) religious factors, and (6) technological issues. Find an appropriate category for the problems discussed in each of the following paragraphs.

A company will face problems of this kind, as it is an alien when compared to the business climate of the country. Coca-Cola, for instance, was faced with such a problem in India, when it was given a choice of either to reveal its secret formula or leave the country. Coke chose to leave. But when it was welcomed back after several years, it was subjected to harassment and constant interference from the political activists.

The most appropriate category for the above paragraph is ______.

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