Anita was shopping with her mother and enjoying it. Interestingly, both of them 16 buying the same pair of jeans.
According to a recent marketing study, young adults influence 88% of household clothing purchases. More often than not, those in their early twenties are the more 17 consumers. There isn’t a brand or a trend that these young people are not aware of. That is why mothers who want to keep abreast of trends usually 18 the experts－their daughters. This tells the retailers of the world that if you want to get into a mother’s 19 , you’ve got to win her daughter over first.
With a DJ playing various kinds of music rather than just rap, and a mix of clothing labels designed more for taste and fashion than for a precise age, department stores have managed to appeal to successful middle-aged women 20 losing their younger customers. They have created a shopping environment where the needs of both mother and daughter are satisfied.
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